Privacy policy

Privacy Policy

Last updated: August 17, 2026

This Privacy Policy describes how Wepa Coffee Co. (“we,” “us,” or “our”) collects, uses, and shares your Personal Information when you visit or make a purchase from www.wepacoffeeco.com (the “Site”).

Contact

After reviewing this policy, if you have questions, want more information about our privacy practices, or would like to make a complaint, please contact us using the contact information provided on our Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or sign up to receive marketing communications.

In this Privacy Policy, “Personal Information” means information that can reasonably identify, relate to, describe, or be associated with an individual. The types of Personal Information we collect depend on how you interact with the Site.

Device Information

Purpose of collection: We collect device information to load the Site accurately for you, to perform analytics on Site usage, to improve our Site, to measure advertising performance, to understand customer behavior, and to provide more relevant marketing and advertising.

Source of collection: Device information is collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, server-side tracking technologies, and similar technologies.

Disclosure for a business purpose: Device information may be shared with Shopify, Meta, Google Analytics, Klaviyo, analytics providers, advertising partners, and other service providers that help us operate the Site, measure performance, communicate with customers, and advertise our products.

Personal Information collected: This may include your web browser version, IP address, time zone, device information, cookie information, pages or products you view, referring/exit pages, search terms, how you interact with the Site, shopping behavior, checkout activity, purchase activity, email engagement activity, SMS engagement activity if SMS marketing is enabled, and related usage data.

Order Information

Purpose of collection: We collect order information to provide products or services to you, fulfill our contract with you, process payment information, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, provide customer support, and, when consistent with your preferences and applicable law, provide you with information, marketing, or advertising relating to our products or services.

Source of collection: Order information is collected directly from you when you place an order, attempt to place an order, create an account, sign up for marketing, or otherwise provide this information through the Site.

Disclosure for a business purpose: Order information may be shared with Shopify, payment processors, shipping carriers, fulfillment providers, Klaviyo, Meta, Google Analytics, analytics providers, advertising partners, fraud prevention providers, and other service providers that help us operate our business and provide our products and services.

Personal Information collected: This may include your name, billing address, shipping address, payment information, email address, phone number, order details, purchase history, discount code usage, marketing preferences, and any other information needed to complete and support your order.

Marketing Information

Purpose of collection: We collect marketing information to send email marketing and, if enabled, SMS marketing communications where permitted, personalize marketing messages, understand how customers interact with our emails, text messages, ads, and Site, and improve our marketing performance.

Source of collection: Marketing information is collected directly from you when you sign up for email marketing or SMS marketing, make a purchase, interact with our Site, open or click marketing messages, or otherwise engage with our marketing communications.

Disclosure for a business purpose: Marketing information may be shared with Klaviyo, Shopify, Meta, Google Analytics, and other marketing, analytics, or advertising providers.

Personal Information collected: This may include your name, email address, phone number, marketing consent status, purchase history, browsing behavior, cart activity, checkout activity, email opens, email clicks, SMS engagement if SMS marketing is enabled, preferences, and related marketing interaction data.

You can unsubscribe from marketing emails by clicking the unsubscribe link included in our emails. If you sign up for SMS marketing, you can opt out at any time by following the instructions provided in the text message, such as replying STOP.

Customer Support Information

Purpose of collection: We collect customer support information to respond to your questions, provide assistance, resolve issues, process returns or exchanges when applicable, and improve our customer experience.

Source of collection: Customer support information is collected directly from you when you contact us.

Disclosure for a business purpose: Customer support information may be shared with Shopify, Klaviyo, and any customer support, email, order management, shipping, or fulfillment providers we use to respond to your request.

Personal Information collected: This may include your name, email address, phone number, order number, shipping address, billing address, purchase details, and any other information you choose to provide when contacting us.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the contact information provided on our Site to request deletion.

Sharing Personal Information

We share your Personal Information with service providers and partners to help us provide our services, operate our business, fulfill orders, process payments, improve our Site, communicate with customers, and advertise our products.

For example:

  • We use Shopify to power our online store.

  • We use Klaviyo to help manage email marketing and, if enabled, SMS marketing, customer communications, segmentation, and marketing automation.

  • We use Google Analytics to help us understand how customers use the Site and how our marketing performs.

  • We use Meta Business Tools to help measure ad performance and show relevant ads on Meta platforms such as Facebook and Instagram.

  • We may use payment processors to securely process payments.

  • We may use shipping and fulfillment providers to deliver orders.

  • We may use analytics providers to understand how customers use the Site.

  • We may use advertising partners to measure ad performance and show relevant ads.

  • We may share Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights.

Shopify

Our store is hosted by Shopify. Shopify provides us with the online ecommerce platform that allows us to sell our products and services to you. Your Personal Information may be processed by Shopify in connection with your visit to the Site, your checkout experience, your purchase, payment processing, fraud prevention, customer accounts, and related ecommerce services.

You can read more about how Shopify uses Personal Information here:

https://www.shopify.com/legal/privacy

Meta, Advertising, and Measurement

We use Meta Business Tools, which may include Meta Pixel, Meta Conversions API, and related advertising and measurement technologies. These tools help us understand how visitors interact with our Site, measure the effectiveness of our advertising, improve ad delivery, and show relevant ads on Meta platforms such as Facebook and Instagram.

Through these tools, Meta and other advertising partners may collect or receive information from our Site, including information about your device, browser, visits, purchases, interactions with our ads, and other actions you take on the Site. This information may be used to provide measurement services, deliver targeted advertisements, improve ad relevance, and help us understand the performance of our advertising.

We may share information about your use of the Site, your purchases, and your interactions with our ads with Meta and other advertising partners directly or through cookies, pixels, server-side events, and similar technologies. Depending on your location, this may be subject to your consent or privacy choices.

You can manage your Meta ad preferences here:

https://www.facebook.com/settings/?tab=ads

You can learn more about Meta’s privacy practices here:

https://www.facebook.com/privacy/policy/

Google Analytics

We use Google Analytics to help us understand how visitors use the Site, how customers interact with our products and pages, how our marketing performs, and how we can improve the Site and customer experience.

Google Analytics may collect information such as your IP address, device information, browser information, pages visited, actions taken on the Site, referring websites, general location information, and interactions with our Site. Google may process this information according to its own privacy practices.

You can learn more about how Google uses information from sites and apps that use Google services here:

https://www.google.com/policies/privacy/partners/

You can learn more about Google’s privacy practices here:

https://policies.google.com/privacy

You can opt out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout

You can manage Google ad personalization here:

https://www.google.com/settings/ads/anonymous

Klaviyo Email and SMS Marketing

We use Klaviyo to help manage email marketing and, if enabled, SMS marketing, customer communications, segmentation, and marketing automation.

Klaviyo may process Personal Information such as your name, email address, phone number, IP address, cookie data, purchase history, browsing activity, cart activity, checkout activity, marketing consent status, email opens, email clicks, SMS engagement if SMS marketing is enabled, and other interactions with our Site and marketing messages.

We use this information to send marketing communications where permitted, personalize messages, provide abandoned cart or checkout reminders, recommend products, understand campaign performance, and improve our customer experience.

If you sign up for email marketing, you can unsubscribe at any time by clicking the unsubscribe link included in our emails.

If you sign up for SMS marketing, you can opt out at any time by following the instructions in the text message, such as replying STOP.

You can learn more about Klaviyo’s privacy practices here:

https://www.klaviyo.com/legal/privacy

Behavioural Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.

We may use Shopify, Meta, Google Analytics, Klaviyo, and other advertising or analytics providers to help us understand customer activity, measure ad performance, personalize marketing, and show relevant ads. We may share information about your use of the Site, your purchases, your browsing activity, your cart or checkout activity, and your interactions with our ads, emails, SMS messages if SMS marketing is enabled, and Site with advertising and marketing partners.

We may collect and share some of this information directly with our advertising and marketing partners and, in some cases, through cookies, pixels, server-side events, and similar technologies.

You can opt out of targeted advertising through the following links:

Meta/Facebook:
https://www.facebook.com/settings/?tab=ads

Google:
https://www.google.com/settings/ads/anonymous

Google Analytics Opt-Out:
https://tools.google.com/dlpage/gaoptout

Digital Advertising Alliance opt-out portal:
https://optout.aboutads.info/

Please note that opt-out tools may not prevent all advertising, but they can help limit personalized advertising based on your activity.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, fulfilling and shipping orders, communicating with you, providing customer support, screening for fraud or risk, improving our Site, measuring marketing performance, personalizing customer communications, sending email marketing and, if enabled, SMS marketing where permitted, and keeping you up to date on new products, services, and offers where permitted.

Retention

When you place an order through the Site, sign up for marketing, or otherwise provide Personal Information, we will retain your Personal Information for our records unless and until you ask us to delete this information, subject to our legal, tax, accounting, fraud prevention, dispute resolution, and business recordkeeping obligations.

We may also retain marketing information until you unsubscribe, opt out, request deletion, or we otherwise determine that the information is no longer needed for the purposes described in this Privacy Policy.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify may use limited automated decision-making to help prevent fraud. This may include temporary restrictions involving IP addresses or payment methods associated with repeated failed transactions or suspected fraudulent activity.

Selling, Sharing, and Targeted Advertising

We do not sell Personal Information for money.

However, some privacy laws may define certain types of advertising, analytics, or data sharing as “selling,” “sharing,” or “targeted advertising.” For example, when we use tools such as Meta Pixel, Meta Conversions API, Google Analytics, Klaviyo, Google advertising tools, or similar technologies, certain information may be shared with advertising, analytics, or marketing partners to help deliver, measure, personalize, and improve ads and marketing communications.

Depending on your location, you may have the right to opt out of certain data sharing or targeted advertising. You can use the opt-out links provided in this Privacy Policy, adjust your browser or device settings, or use any privacy controls available on our Site.

Your Rights

Depending on where you live, you may have certain rights regarding your Personal Information. These may include the right to access the Personal Information we hold about you, request that it be corrected, updated, deleted, or transferred, and opt out of certain uses of your Personal Information, such as targeted advertising or certain data sharing.

If you would like to exercise these rights, please contact us using the contact information provided on our Site.

We may need to verify your identity before fulfilling certain requests.

GDPR

If you are a resident of the European Economic Area, United Kingdom, or another jurisdiction with similar privacy rights, you may have the right to access the Personal Information we hold about you, to request that your Personal Information be corrected, updated, erased, restricted, or transferred, and to object to or opt out of certain processing.

Where applicable, we process your Personal Information under one or more of the following lawful bases:

  • Your consent;

  • The performance of a contract between you and us;

  • Compliance with our legal obligations;

  • Our legitimate interests, which do not override your fundamental rights and freedoms;

  • To protect your vital interests; or

  • To perform a task carried out in the public interest, where applicable.

Your Personal Information may be processed and stored outside of your country, including in the United States, Canada, and other jurisdictions where we or our service providers operate.

United States Privacy Rights

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or another U.S. state with applicable consumer privacy laws, you may have additional rights regarding your Personal Information. These may include the right to know what Personal Information we collect, use, disclose, sell, or share; the right to access or delete Personal Information; the right to correct inaccurate Personal Information; the right to opt out of targeted advertising or certain data sharing; and the right to not be discriminated against for exercising your privacy rights.

To exercise these rights, please contact us using the contact information provided on our Site or use any privacy controls available on the Site.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit the Site. We use cookies and similar technologies to make the Site work, remember your preferences, understand how visitors use the Site, process orders, provide analytics, measure advertising performance, personalize marketing, and show relevant ads.

We may use functional, performance, analytics, advertising, email marketing, SMS marketing if enabled, and social media cookies or similar technologies. Cookies can help the Site remember your actions and preferences, such as login status, cart contents, and region selection.

Some cookies are necessary for the Site to function. Other cookies, including analytics and advertising cookies, may be subject to your consent depending on your location.

Examples of cookies and similar technologies used on the Site may include:

  • Shopify cookies necessary for storefront, cart, checkout, customer account, and security functionality;

  • Shopify analytics cookies used to understand Site performance and customer activity;

  • Meta Pixel and related technologies used for advertising, measurement, and attribution;

  • Google Analytics cookies used to understand Site usage, customer activity, and marketing performance;

  • Klaviyo cookies and tracking technologies used to support email marketing, SMS marketing if enabled, onsite behavior tracking, segmentation, abandoned cart or checkout reminders, and marketing personalization;

  • Cookies or tracking technologies used by other customer support, fulfillment, or marketing providers, if enabled.

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie. Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted.

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your user experience and parts of the Site may no longer work properly.

For more information about cookies, visit:

https://www.allaboutcookies.org/

Cookie and Privacy Choices

Depending on your location, you may be presented with cookie consent or privacy choices on our Site. You can also manage certain privacy choices through your browser, device settings, or the opt-out links provided in this Privacy Policy.

Please note that blocking cookies or opting out of targeted advertising may not prevent all data collection or all advertising. You may still see ads, but they may be less relevant to you.

Do Not Track

Please note that because there is no consistent industry standard for how to respond to “Do Not Track” browser signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Where required by applicable law, we will honor legally recognized opt-out preference signals or privacy controls.

Security

We take reasonable steps to protect your Personal Information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, service providers, legal requirements, or other operational reasons. When we update this Privacy Policy, we will revise the “Last updated” date above.

Complaints

If you would like to make a complaint, please contact us using the contact information provided on our Site.

If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority or applicable privacy regulator.